Microsoft could not find an offer – The offer – that would make Yahoo! change its mind. The software giant has given up during the weekend, a decision that puts an end to months of speculations.
This means that Microsoft and Yahoo! will remain 2nd and 3rd in the lucrative business of web search and, probably more significant, related advertising. As The Economist explains here, Microsoft’s idea behind adding Yahoo! was to challenge the clear leader, Google. Microsoft wanted Yahoo! in order to add critical mass to Microsoft's own advertising platform, to make it more competitive.
The result, today, is that Google stays the unchallenged leader in web searches, as data clearly shows...!
Total U.S., March 2008
Source: comScore
UPDATE: See how the markets responded on Monday...
No comments:
Post a Comment